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Marketing Analytics and Reporting

Google Ads NEW Performance Max “pMAX” will leave marketing agencies F*CKED in 2022 | Get ahead now [Video]

This is just a basic high-level introduction on Hello fellow Paid Search, Google Analytics, ECommerce Shopping, marketers. Hopefully this video will help you how to clearly and consistently explain pMAX strategy to the client… so they understand and buy in ! optimization strategy used to evaluate pMAX campaign performance for a brand new launched brand with NO historical performance data. Tip 1: tell your client to relax and be patient. It takes 7-10 days for the smart-machine learning algorithm to detect conversion signals… it can’t be “smart” overnight, just as humans do this process requires data gathering, user behavior, and other factors to determine how to move forward. #pMAX doesn’t give a damn about your “keyword lists” … this campaign targets users who are ready to buy. Don’t ask how they know, but they just do. The automation works, it’s personalized, it’s relevant, it shows ads to the right consumer. * this campaign type removes a ton of human error. I’ve seen standard shopping campaigns spend $20k+ without 1 single purchase. Let the advanced technology determine who it’s best to target. Why? Because the numbers prove effective.

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Landing Pages and Conversion to Sale

Guess The Test: Do Image Aspect Ratios Impact Conversion Rate on Collection Pages? [Video]

In this video you’ll learn:- why this test of image size and aspect ratio was tested on collection pages- the winner & KPIs of the experiment (it was HUGE!)- what it meansLearn more about Elevar: https://www.getelevar.com/

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Marketing Analytics and Reporting

Google Analytics Bounce Rate Explained – What Is Bounce Rate In Google Analytics 4? [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeAre you wondering what is bounce rate? This video will tell you what an actionable bounce rate is and what are some reasons why your bounce rate is high.Can you please explain about bounce rate? okay so when somebody lands on a landing page they either take certain actions which you want them to take or they click on to go to another page of on your website or they just completely bounce off your website so that’s what it means if you’re going to ask me what’s a good number or a best number for bounce rate, there is no such thing. Just like there is no such thing as a best conversion rate or a click-through rate either.Because if I’m driving somebody to my landing page and they take the call to action which I want them to do so let’s say my call to action is for them to opt in to my webinar and they’ve done that the job of that landing page has been done it has done its job of converting that person into a subscriber right or a lead I don’t want them to go and visit another 10 pages so even if my bounce rate is very high I am got the result which I want them to do. So this is what it means is to how many people come through to your blog. So if you’re driving traffic to a blog let’s say.I would want the bounce rate to be low because then I want them to visit other blog post other pages about me page, pricing page, contact page and so on. So in that case or scenario, I want my bounce rate to be as low as possible. Whereas if they bounce if they land on my land blog post and then they keep bouncing off that tells me that my content is not good. They don’t like what they see or I’m attracting the wrong traffic. But on the other side where I’m just sending them to a dedicated landing page and just asking them for that email. As long as I keep getting that email I don’t care whether they bounce or not. The bounce rate can be as high as it can be. But it really won’t bother me one bit.Want to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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Marketing Analytics and Reporting

Using a Measurement Framework to Get the Most from Google Analytics 4 [Video]

Are you getting everything you can from GA4? In this week’s “Strategy Session” you’ll see a number of strategies you can use to get the most from GA4.Ready to join the Measurement Marketing Academy?https://measure.tips/getacademyorGet Your Free “Measurement Marketing Toolbox” Membership:https://measure.tips/getww

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Marketing Analytics and Reporting

Most Important Conversion Metrics to Track Using Google Analytics [Video]

CRO is about looking at different metrics and putting them together to determine which pages to optimize and which hypothesis to pursue.Read more about Google Analytics metrics that impact conversions: shorturl.at/suFX8——————————————————————————InvespTV contains a series of videos inspired by the thoughts, conversations, and rants of the members of Invesp and our partners. Each video hopes to bring insightful ideas revolving around conversion, online marketing, copywriting, etc. We try to add a twist to each one, catering to the interest of our viewers. In addition, the combination of our distinct personalities and wide range of experiences gives this channel that “twist,” which we hope encourages you to subscribe!

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Marketing Analytics and Reporting

Get Started Faster Cheaper and Easier with GTM Server Side. [Video]

Server-Side tagging is the way to use Google Tag Manager to instrument your application across devices. Sooner or later it might become a better way of gathering data to measure our marketing efforts and steer our decisions. As new solutions for server-side tracking appear on the market, you need to consider the benefits and drawbacks of each solution while taking into account your infrastructure and bottom line. This is why, in today’s video, Julian is going to show you one of those tools and how it can help you to start tracking data in an easy and accessible way.OUTLINE:00:00 – Introduction.00:50 – Installing the GTM Server-Side Instance.01:32 – Manually Provision Tagging Server.04:02 – Server Container URL04:23 – Test Server-Side Instance.05:24 – Send Server-Side Information to GA4.06:45 – Stape.io Server-Side Solution.07:28 – Stape.io Server-Side Overview, more information.🔗 Links:Stape.io link: https://stape.io/?pt=mssc&rs=youtube Use Cupon code “MeasureSchoolServer” to get 10% off.🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

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Marketing Analytics and Reporting

B2B Product Launch Strategy (Product Marketing Course) – Product Management Launch [Video]

Hey, I have explained in detail about the B2B Product Launch Strategy course in this video. I have also highlighted the Product Management Launch. https://youtu.be/Hn7lx13UtugWe’ve made it easy for you with a step by step guide and Product marketing course online. Who this course is for:Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100kSo, Why late? Click here and complete the course to become a Product Marketing Manager……Product Marketing Course (Become a Product Marketing Manager): https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product Marketing Calendar Template (Excel)1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)Marketing strategy, tactics, and execution Interview skills to land a six-figure product marketing positionDay-to-day operational skillsAdvanced MBA level product marketing managementHard skills in quantitative marketing analytics and softwareSoft skills to succeed in the office and get promotedAbout the InstructorManagement Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for Talkatoo• Senior Product Marketing Manager for Webgility• Product Marketing Manager for Rocket Lawyer (Google-backed)• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University – Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master’s and bachelor’s-level business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary’s UniversityAcademic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charityWho this course is for:Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100kWatch More of My Videos And Don’t forget to “Like & Subscribe” & Also please click on the 🔔 Bell Icon, so you never miss any updates! 💟 ⬇️🔹🔹🔹Please Subscribe to My Channel: https://www.youtube.com/c/dekkerfraserWatch My Popular Video : Product Marketing vs Service Marketing | Dekker Fraserhttps://youtu.be/k1gwOjWI29oProduct Marketing Budgeting | Step-by-Step Guidehttps://youtu.be/0ykIs_-_5e8Product Marketing Course: Go Big with Facebook Targetinghttps://youtu.be/xRSb20KRrrcProduct Positioning Doesn’t Matterhttps://youtu.be/6JMlezl2y5YProduct Positioning Vs. Brand Positioning (Product Marketing 2022) || Dekker Fraserhttps://youtu.be/CWinWWPyyCkTo learn more about me, check out my Profile & CONNECT WITH ME 💟 ⬇️: https://www.linkedin.com/in/dekkerfraser/- – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Hashtag:#B2B_ProductLaunchStrategy#ProductManagementLaunch#ProductMarketingCourse

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Marketing Analytics and Reporting

15-second Marketing tip for Beginners: how to set up Google Analytics when you’re starting your own [Video]

15-second Marketing tip for Beginners: how to set up Google Analytics when you’re starting your own businessWant more Google tips from a former Googler? Subscribe to learn more – and feel free to ask me your burning Google questions in the comments.https://www.jyll.ca

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Marketing Analytics and Reporting

GA4 Mailbag – 8 Burning Questions about Google Analytics 4 [Video]

🎯 Want to transition to GA4 the right way? Download our FREE 30-page Google Analytics 4 Migration Checklist ▶️ http://ddu.ai/GA4🔗 Download the Periodic Table of Google Analytics 4 to understand how the back-end of GA4 works ▶️ http://ddu.ai/GA4table0:00 – Intro0:24 – Is Dual Tagging Allowed?1:21 – Is there a GA4 Glossary?2:12 – Why aren’t there Views?2:58 – Different report Configurations?3:54 – Is the end date set in stone?4:21 – What will happen to our data?6:55 – Can I set up Conversions now?7:51 – Will GA4 be privacy compliant?8:55 – Conclusion📌 Find us hereThe Data Driven U site: https://www.datadrivenu.com/Our FREE Resources: https://www.datadrivenu.com/all-resources/ Our Programs: https://www.datadrivenu.com/all-programs/

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Marketing Analytics and Reporting

Product Positioning Vs. Brand Positioning (Product Marketing 2022) || Dekker Fraser [Video]

Hey, I have explained in detail about the product marketing course in this video. I have also highlighted the difference between Product Positioning Vs Brand Positioning. Watch My Video : https://youtu.be/CWinWWPyyCkAlso, learn from an experienced Silicon Valley PMM with a top MBA Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product Marketing Calendar Template (Excel)1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)Marketing strategy, tactics, and execution Interview skills to land a six-figure product marketing positionDay-to-day operational skillsAdvanced MBA level product marketing managementHard skills in quantitative marketing analytics and softwareSoft skills to succeed in the office and get promotedWho this course is for:Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100kSo, Why late? Click here and complete the course to become a Product Marketing Manager……Product Marketing Course (Become a Product Marketing Manager): https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687About the InstructorManagement Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for Talkatoo• Senior Product Marketing Manager for Webgility• Product Marketing Manager for Rocket Lawyer (Google-backed)• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University – Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master’s and bachelor’s-level business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary’s UniversityAcademic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

Categories
Marketing Analytics and Reporting

UTM Tracking Template: Google Analytics [Video]

Discover this Google Analytics UTM Tracking template you can easily follow to leverage your marketing campaigns. UTM stands for Urchin Tracking Module, originated with Urchin Software Corporation, a company bought by Google in 2005. Google turned this acquisition into Google Analytics.Google analytics is a powerful tool that can help you understand your customers better and improve your business but it’s also very hard to use. But don’t worry because this video explains how to setup utm tracking in google analytics. You can just look through the reporting data from Google Analytics for analysis. UTM monitoring allows you to trace which leads and sales came from which sources, allowing you to fine-tune your approach based on this data. You add parameters to your website link to capture the reporting data about the referring campaign. Campaign traffic is traffic you can see in google analytics that has come from a link with utm parameters appended.There are many free resources online that teach google analytics basics, but most of them assume you have some knowledge about web analytics already. This gets in the way for people who don’t know much about web metrics or data analysis. It’s very important to note in setting up utm codes in google analytics that once you come up with your urls you should be sure that it is what you want because nothing we’re going to talk about here is retroactive – make sure you get this right the first time.This easy-to-follow Google Analytics UTM Tracking video is created with beginners in mind so anyone can learn how to use google analytics without having to be an expert first. This video tutorials will show you exactly what steps you need to take, and which reports are essential for any small business owner. Then the resulting data will be visible in google analytics meaning you can track traffic in terms of where it came from and how it got to you.So, if you are interested in tracking your campaigns, then watch Google Analytics UTM Tracking tutorial until the end. ——————————–✨ Entrepreneur – Hustles Daily To Bring Their Vision To Life & Transform Their Ideas Into Income🚀 Join a community of hard working entrepreneurs who are committed to building the business they love.https://www.youtube.com/channel/UCmH99cCLXOXzaEFJKyGJXTw?sub_confirmation=1———————————–Disclaimer: Please note that all recommendations & links are affiliate promotions. We receive a commission when you decide to purchase through our links.