Categories
Digital Marketing Digital Marketing for Professionals Marketing Analytics and Reporting

Google Analytics 4 and the Future of Data [Video]

Google will soon retire Universal Analytics and replace it with Google Analytics 4… but are content marketers ready for the transition? The good news is that you still have time to prepare for this transition. Tune in for our Ask the #CMWorld Community ⚡️Livestream⚡️ Monday, August 15 at 12pm ET as CMI host Amanda Subler sits down with Chris Cheetham-West, Founder & President of LR Training, to chat about some steps to make sure you have a successful migration and how to make data work for your business. ⬇️ Join us and share your insight during our interactive discussion. Let us know in the comments. ➡️ Find Chris online: http://chrisnwest.com/ ➡️ Find Chris on Twitter: https://twitter.com/ChrisNWest 👀 Register for Content Marketing World: https://cmi.media/cmw22/ask-community

Categories
Digital Marketing for Professionals

CMI News | What You Should Know About New U.S. Data Privacy Rules [Video]

🌎 The content marketing news you need to lead in 5 minutes. The U.S. FTC is asking the public to comment on whether it should issue new rules on commercial surveillance (a.k.a. the business of collecting and profiting from personal data). Meanwhile, Congress is considering legislation to create a U.S. version of the GDPR. Robert Rose of the Content Marketing Institute explains what these data privacy developments will mean for content marketers. Get Robert’s take in the video, then share yours in the comments. What do you think the legislation could mean for content marketers? ⬇️ ⭐️ Source: https://www.ftc.gov/legal-library/browse/federal-register-notices/commercial-surveillance-data-security-rulemaking 👀 Related- Brands Get CCPA and GDPR Wrong – But Content Can Save the Day: https://contentmarketinginstitute.com/cmi-news/ccpa-gdpr-content-experience

Categories
Digital Marketing for Professionals

CMI News | What You Should Know About New U.S. Data Privacy Rules [Video]

🌎 The content marketing news you need to lead in 5 minutes. The U.S. FTC is asking the public to comment on whether it should issue new rules on commercial surveillance (a.k.a. the business of collecting and profiting from personal data). Meanwhile, Congress is considering legislation to create a U.S. version of the GDPR. Robert Rose of the Content Marketing Institute explains what these data privacy developments will mean for content marketers. Get Robert’s take in the video, then share yours in the comments. What do you think the legislation could mean for content marketers? ⬇️ ⭐️ Source: https://www.ftc.gov/legal-library/browse/federal-register-notices/commercial-surveillance-data-security-rulemaking 👀 Related- Brands Get CCPA and GDPR Wrong – But Content Can Save the Day: https://contentmarketinginstitute.com/cmi-news/ccpa-gdpr-content-experience

Categories
Digital Marketing for Professionals

CMI News | What You Should Know About New U.S. Data Privacy Rules [Video]

🌎 The content marketing news you need to lead in 5 minutes. The U.S. FTC is asking the public to comment on whether it should issue new rules on commercial surveillance (a.k.a. the business of collecting and profiting from personal data). Meanwhile, Congress is considering legislation to create a U.S. version of the GDPR. Robert Rose of the Content Marketing Institute explains what these data privacy developments will mean for content marketers. Get Robert’s take in the video, then share yours in the comments. What do you think the legislation could mean for content marketers? ⬇️ ⭐️ Source: https://www.ftc.gov/legal-library/browse/federal-register-notices/commercial-surveillance-data-security-rulemaking 👀 Related- Brands Get CCPA and GDPR Wrong – But Content Can Save the Day: https://contentmarketinginstitute.com/cmi-news/ccpa-gdpr-content-experience

Categories
Digital Marketing for Professionals

Special Countdown to CMWorld | Ask the #CMWorld Community [Video]

We are 3 weeks away from Content Marketing World. Whether you’re a newbie or an alumni, it’s important to prepare for all the learning, connections and FUN coming up. Tune in for our special Ask the #CMWorld Community ⚡️Livestream⚡️ Monday, August 22 at 12pm ET as CMI host Amanda Subler sits down with three CMWorld attendees, Jennifer Hernandez, Jeremy Bednarski and Amy Fair to chat about the best ways to prepare for the event and how to get the most out of your CMWorld experience. ⬇️ Join us and share your insight and experience during our interactive discussion. Got any questions? We’d love to hear from you. ➡️ Find Jennifer online: https://www.linkedin.com/in/hernandezjennifer/ ➡️ Find Jeremy online: https://www.linkedin.com/in/jeremybednarski/ ➡️ Find Amy online: https://www.linkedin.com/in/amy-fair/ 👀 Register for Content Marketing World: https://cmi.media/cmw22/ask-community

Categories
Website Builders and Tools

Reputation Management – Before and After a Disaster – Business Brain 393 [Video]

http://www.businessshow.co/Chapters:00:00:00 Business Brain – The Entrepreneurs’ Podcast #393 for Wednesday, August 17th, 2022 https://businessshow.co/00:01:28 Success Tip: Ask permission to use your Business Brain 00:10:11 SPONSOR: Zapier. See for yourself why teams at Airtable, Dropbox, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free at Zapier.com/SBS. https://zapier.com/sbs00:11:42 SPONSOR: Tailor Brands is an AI-driven, all-in-one platform for anyone aspiring to start a business or side hustle. Get 40% off at tailorbrands.com/sbs. https://taillorbrands.com/sbs00:12:57 Reputation Management 00:33:15 Never mention: Policies, Terms, or Conditions 00:37:00 The magic phrase 00:41:51 BB 393 Wrap-up https://businessshow.co/

Categories
Digital Marketing for Professionals

Marketing ops donts & why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS [Video]

In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they’ll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.Show NotesFollow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/Check out Amanda Natividad’s content: https://twitter.com/amandanatSubscribe to Demand Gen Chat:Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd=About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!