The Best Cannabis Marketing Campaigns of 2019 [Video]

Pity the poor cannabis marketer. There’s been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens.

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Yet brands still run a confusing regulatory gauntlet when it comes to advertising their wares. Stick to social platforms? Sometimes that works. But as agencies like The BAM Connection can attest, even fact-based campaigns for medical cannabis can find themselves unceremoniously unfriended on Facebook. (More on that in a moment.)

Those byzantine rules mean that 2019 saw a lot of inventive and needle-moving, but little seen, work out there. Creatively, the work has also notably shed stoner slang in favor of wellness and lifestyle messages.

Out: Cheech & Chong jokes. In: Appeals to the Chardonnay mom and the “Cali sober” crowd.

Here’s a look back at some of the year’s standout cannabis marketing …