The Best Video Strategy for Every Stage of Your Buyers Journey

Planning out a video strategy?

Then you know that there are six words that always stand out from the rest:

Create content that people will love.

Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand.

When planning your buyer’s journey, you should be speaking the language of inbound marketing. This approach is all about creating specialized, tailored content that will attract prospects to you, rather than having your marketing efforts fight for their attention.

You’ve got to create content that engages people, and one of the most engaging types of content out there is, of course, video.

Why “of course”? Because, according to Forrester Research, just one minute of video content is worth more than 1.8 million words. It may sound incredible, but nobody can deny that video is a really powerful marketing …