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The End of Organic Reach and What to Do About It [Video]

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Digital Marketing

Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of the best insights and takeaways from around the web.

We Should Have Seen It Coming

Adweek’s post says that “organic reach has been on its way down for years” and that this is just one more step in that direction. They list several big changes over time that have continually driven organic reach down:

  • Increased Competition – In 2013, Facebook told publishers that the News Feed can only show about 300 stories out of 1,500 potential posts to a person on a given day. As more content is published, the chance for each post being shown decreases. At the same time, Facebook is optimizing for quality, meaning that posts must be more engaging than before to beat out the competition.
  • A Push To Promote

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