The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing [Video]

McWhopper, Google Home of the Whopper and Burning Stores—among many others—were talked about everywhere, achieved billions of impressions, helped revamp the brand and were celebrated by our industry. Surely many of our blockbuster campaigns drove traffic (bringing people to restaurants) and sales, but the main focus of most of them was to “make the brand cool again.”

That’s why we see Whopper Detour as a defining moment for our brand.There is a clear “before” and an “after” when it comes to Whopper Detour. This campaign marks a turning point in our marketing and shows what we believe the future of great creativity might be—at least for us. A future where creativity is only used for (and celebrated for) responding to real, tangible business and …