The Pitch: Advertising and marketing news for 4.30.24 [Video]

Owen Design Co. developed a campaign supporting client Har-Tru’s sponsorship of this year’s WTA Credit One Charleston tennis tournament. The multi-channel campaign for the Virginia-based tennis equipment supplier included a national TV commercial, in-stadium motion graphics, digital court displays, court banners, an event space with engagement activities, souvenir items, and social media ads.

Owen collaborated with Alice Blue to create the TV spot, which aired on Tennis Channel throughout the tournament. Event materials were designed in conjunction with Richmond artist Mickael Broth, who created a digital mural for the tournament.

The Martin Agency released a campaign for UPS in tandem with the shipping company’s sponsorship of this year’s Masters golf tournament. The campaign includes a 45-second spot highlighting a small business that impacts a community of golfers. The “Two Dreams” spotis …