Tiktok Ads with Lazar Zepinic | [Video]

Welcome to today’s article where we will be discussing the latest insights and strategies for advertising on TikTok. As the platform continues to grow in popularity, it’s essential for businesses to understand how to effectively target their audience and monetize their presence on the app.

In this article, I will share my personal and professional experience working with TikTok, including the evolution of my advertising agency and our partnerships with Amazon and Google. We will dive into the targeting capabilities of TikTok, including the use of organic, paid, and user-generated content strategies, algorithms, and audience understanding. Additionally, we will explore the future of TikTok campaign types and monetization strategies for creators.

Key Takeaways

• TikTok has surpassed Google’s traffic, making it a valuable platform for businesses to advertise on.
• Targeting capabilities on TikTok include around 20 filters, allowing for deep audience segmentation.
• Monetization strategies for creators include the use of a separate platform, creatormarketplace.tech.com.

Guest Introduction

Lazar is …