Twitter’s New Ads Show How Addicted You Are [Video]

People have a lot of compulsions, some obviously less healthy than others. Where does Twitter addiction fall on that scale? That probably depends on who you follow and how often you’re willing to wade into arguments with strangers.

With its first campaign for Twitter, agency David Madrid—a relatively new office for the Ogilvy-owned network, which opened in Spain alongside the hiring of global CCO Pancho Cassis—recasts the behaviors of active Twitter users to show how odd it might look in other scenarios.

We won’t give away too much more until you’ve watched the spots, which are aimed at marketers and advertisers:

With each of the b-to-b spots, the agency creates a moody and ominous mystery, with the copious screen time of the average Twitter user being the payoff.

“Twitter is a unique place where advertisers have the possibility to reach their audiences when they are more receptive,” says Nacho Mendiboure, head of Twitter Spain. “We are …

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