University of Vermont star showcasing NIL potential on campus [Video]

After the Vermont state Senate first introduced a name, image and likeness (NIL) bill in late January 2020 akin to those seen around the country, the gears were set in motion for student-athletes in the Green Mountain State to build their personal brands.Since the bill became a law in 2022, no athlete has showcased the power of NIL on a local level quite like Emma Utterback.The University of Vermont women’s basketball star boasts over 70,000 followers across her social media platforms, setting herself up for various business partnerships that pertain to her interests. Utterback’s various NIL engagements have ranged from health and wellness brands to online jewelry stores, with her most lucrative deal coming with the popular coffee chain, Dunkin’.Utterback utilizes Opendorse, an online NIL marketplace, to contact potential companies to work with. Additionally, she recently signed with BXLENT Management & Marketing to handle future NIL deals. “It’s really helping …