How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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Unlocking Digital Growth – Innovative Revenue Strategies for Your Web Clients [Video]

Website Builders and Tools

Unlocking Digital Growth – Innovative Revenue Strategies for Your Web Clients

How to generate new revenue streams from current and new website clients. A website is just the start of your client’s journey with your agency.

What else do they need to be successful online and generate more leads and revenue? Chat, SEO, PPC, GMB listings are great places to start. How can they reduce legal risk? Audioeye and Termageddon are great apps to upsell as well. By the way, most of your clients also need graphic design and print. Offer this as well. Be their total solution.

What You’ll Learn: Some successful tactics that we have used to upsell–when to upsell, what to upsell.

A good tactic should be:
Specific and measurable
Align with your overall strategy
Short time frame

The big goal for your clients:
More leads & customers: chat, seo, sem, seo opportunities app, Google My Business listings setup
Brand building (creative services): logo design, graphic design, print opportunity, social media management
Better reputation: Review/reputation software
Reduce legal risk: Audioeye, Termageddon
More bookings/events: Bookafy, Book Like a Boss, Tockify
Offsite seo (control your business listings): Uberall
Content marketing: use of Duda’s AI is key
Reach new customers: PPC ads
Business intelligence: Duda stats dashboard, google analytics setup opportunity

Web chat enables businesses to be available round the clock.
Web chat provides real-time communication, allowing businesses to engage with customers instantly, addressing queries, and providing assistance when they need it most.
Show a dashboard of results from similar vertical clients. 1 chat can pay for the year
79% of businesses said that implementing live chat resulted in increased customer loyalty, sales & revenue.
63% are more likely to purchase from websites with live chat widgets.
Why chat? Lower client acquisitions costs; increased profit margin; more lead capture; more repeat customers; better customer experience
Upsell potential–$29/mo

Web Accessibility Solutions for WCAG & ADA Compliance.
Run a report on their website. Send an email campaign and show the threat of lawsuits. Ask for a signature if they opt out. Scares the client into how serious this is
200% increase in lawsuits and demand letters from 2017 to 2018
DOJ affirms ADA applies to websites by November 2018
2019 seems like it’s going to triple 2018
Over 150,000 demand letters served to businesses since 2017
93% of demand letters settle outside of court for $20,000 – $150,000 on average
Upsell potential–$39/mo

List, optimize and manage your business profiles on Google, Facebook, Yellow pages and all other important websites with Off-site SEO/Listing Management
Listings: run a report on how their listings are not good and how you can fix them.
Experts believe listings makeup 10.82% of the overall ranking for Google’s local pack results.
Improve referral traffic from directories as Google will return directories like Yelp towards the top of their results for local queries.
80% of consumers lose trust in local businesses if they see incorrect contact details
40% of consumers would give up looking for a local business that they could not find because the address was wrong online.
Upsell potential–$69/mo

SEO lead-generating packages and services
Run a Woorank report with 3 competitors.
Use Duda’s AI SEO assistant to save time and money.
Creates content, title tags, headings, image alt tags and meta descriptions.
Great for a baseline SEO website
Offer 2 or 3 monthly packages
Upsell potential–$500/mo to $1500

Build a solid reputation with reviews and reputation management.
Automate review collection–manage and respond to reviews quickly
97% of consumers read reviews for local businesses
84% trust online reviews as much as recommendations from friends or family
Upsell potential–$69/mo

Get found on Google Maps and local searches
GMB: look up their GMB listing and then find a competitor who has a much better listing.
Claim your Google Business profile.
Optimize your profile.
Add photos and videos to show off what makes you unique
Add targeted geo-locations
Provide details about your products or services.
Upsell potential–$300 one-time

Effortlessly schedule unlimited appointments, services, events, and classes.
Turn your website into powerful booking pages.
Quickly and easily offer calendar based or non-calendar based services, set up appointments, host events or launch classes.
Upsell potential–$29/mo

Why It Is Important: You want to become the ‘go to’ agency for all things digital. A 360 degree agency. Become a marketing platform–everything a client needs to grow and manage their business. You become an extension of their marketing team or you are their marketing team.

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