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Watch: Agency leaders debate social media, politics, and the experiential future [Video]

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Social Media Marketing

By | Staff Writer

March 14, 2024 | 2 min read

In the latest episode of The Drum Network’s Leader Debates, marketing heavyweights discuss the defining trends of 2024.

2023 was the year of generative AI’s stratospheric growth. In 2022, we were talking about the ‘metaverse’ all year. But what will be the defining trend of 2024?

There are a few obvious candidates. The shortest odds probably go to ‘more AI, but there’s also a year of pivotal votes in what some have called ‘the biggest election year in history’, the jubilant return and rise of live experiences (Taylor Swift’s Eras tour last year broke $1bn in earnings amid reports that it substantially boosted the local economies of everywhere it visited), not to mention continued turmoil at the geopolitical level.

To help us puzzle out the marketing world’s topography in 2024, our regular host Niki McMorrough was joined by 4 leading lights from adland: …

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