Wayfair to open first large store outside of Chicago [Video]

“For some of my companies in our various experiences, [stores] can be your very best channel from an economics perspective — if you have a really good brand,” said Larry Cheng, a founding partner at Volition Capital, a technology growth equity fund that invests in software, internet and consumer companies. “It’s not going anywhere, it’s additive to online sales, it’s additive to attracting new customers, the economics can be great.” 

What to expect at Wayfair’s store

Brick-and-mortar is back 

High cost of entry