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What Are Your Customers Watching While They Wait? Learn How To Improve Your Business Atmosphere [Video]

Small Business Marketing

What Are Your Customers Watching While They Wait? Learn How To Improve Your Business Atmosphere

Blake Sabatinelli is the CEO of Atmosphere, a leading streaming TV service for businesses. He wants to build the future of business television by creating an engaging out-of-home media experience tailored for brands of all types.

Watch now to learn more about business television, building an advertising platform, and how the company has grown and pivoted.

Sponsored by – Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

#business #entrepreneur #atmospheretv

[02:12] – What is Atmosphere TV?
[11:51] – Marketing Atmosphere
[19:36] – The ROI of Digital Content
[22:16] – Building a Dynamic Advertising Platform
[25:39] – Content Partner Relationships
[37:22] – Rapid Fire Questions

Episode Links:
Blake Sabatinelli LinkedIn: https://www.linkedin.com/in/blake-sabatinelli/
Atmosphere TV Online: https://www.atmosphere.tv/
Atmosphere TV Instagram: https://www.instagram.com/atmospheretv/
Atmosphere TV YouTube: https://www.youtube.com/channel/UCz-kZYO9d32oP5IYKuTsBRQ

Out of Home Experience – Atmosphere TV is a way for businesses to use their screens to better engage customers using audio-free video from notable publishers. The channels are curated for a dynamic “out of home experience” for guests.

The Right Atmosphere – Atmosphere TV has channels that cover myriad topics from animals to comedy to live sports. The variety is meant to help business owners create the right “Atmosphere” for their establishments and waiting areas.

Pivoting and Expanding – COVID caused many businesses to change course. As many of their partner locations were shut down, Blake Sabatinelli explored having Atmosphere TV break into new industries to success.


Blake Sabatinelli, a native Texan, has an extensive history in the news and digital strategy space. He combines both skill sets as CEO of AtmosphereTV. Prior to Atmosphere, Sabatinelli was CEO at Newsy. In his current role, he strives to hire genuinely kind people, and continue to lead the way for Ambient Television consumption while finding ways to continue to break barriers for Atmosphere TV.

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://content.calibbq.media

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

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Learn more about Toast at https://bit.ly/3vpeVsc

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