What Can Cleantech Communicators Learn From Mature Sectors? 8 Tips From Marketing Pros [Video]

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Clean energy is slowly but surely capturing market share from traditional fuels. In 2022, renewables generated more energy than coal in the U.S.,  and the IEA predicts solar and wind are on track to account for 25% of all electricity generated worldwide in 2028.

Cleantech is gaining momentum, but our sector is still young. To get a better understanding of how we can learn from more mature sectors, I sat down with a panel of marketing experts with 115 years of combined experience. These are folks who transitioned to the cleantech sector after having spent their careers marketing tech or consumer products. I spoke with five marketing pros, hailing from companies ranging from Facebook to firefighting technology. Here are their eight top tips:

#1: Use Data To Understand Your Audience

Data sharpens targeting strategies. According to Jodi Susmanof Budderfly, “In tech, the sophistication …