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What is ad fatigue and how to avoid it [Video]

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Shopify

What is ad fatigue and how to avoid it

Four tips to avoid ad fatigue
1. Closely monitor the most important metrics. Closely monitoring the most important metrics tells you when ad fatigue has set in with your audience.
2. Consider frequency capping or broaden your target audience
3. Develop new creatives (with the same core message).
4. Use dynamic ads.

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