What Marketers Need to Know About OpenAIs Advancements in Search [Video]

For the past couple of weeks, everyone in marketing was buzzing about the possibility of OpenAI launching a competitor to Google Search. Rumors have been flying. 

“Is it the end of Google’s search engine?” “Will SEO still matter?” “Does OpenAI even stand a chance?” These were just a few of the questions making the rounds. 

Well, the big announcement didn’t happen (at least not that specific one), but it doesn’t mean OpenAI’s search advancements are standing still.

An Ex-Googler as OpenAI’s Newest Vice President

OpenAI recently hired Shivakumar Venkataraman as its new Vice President. I know you might be wondering, “Who in the world is this guy, Iasmine?” Well, he’s no stranger to the tech scene—he’s a former bigwig at Google.

At Google, he led various divisions, including search advertising, Google Labs, and even the blockchain division. Venkataraman holds degrees in computer science and has worked at Hewlett-Packard Labs and IBM before Google. 

So, it’s safe to say they didn’t pick him …