Wix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss [Video]

It was produced by Wix’s in-house team and will air during the third quarter.

The ad features Kloss updating her website and highlighting features like the Wix Pro Gallery photo tool and the SEO Wiz optimization tool.

“The commercial is about our users,” said CMO Omer Shai. “We chose Karlie … because she is definitely a strong, powerful female entrepreneur, which relates to a lot of our users. [They want] to build a profitable business—most of them are doing it by themselves and they are choosing the most professional tool to do so.”

Kloss is actually a pretty good fit for the brand as the founder of Kode with Klossy, a program that teaches girls to code and encourages them to seek careers in the tech …