Write Powerful Video Scripts That Drive Engagement

If a picture’s worth a thousand words – a GIF is worth 24,000 per second. Almost any marketing study will agree that video content reigns supreme. So how do businesses tap into the power of video to better connect with their audience? An intriguing visual will get you part of the way, but if you can craft a story that resonates, compels, changes perception, or even brings wonder – that’s where the brand message really sinks in. Join us as we delve into the art and science of crafting impactful marketing video scripts that leave a lasting impression.

1. Define Your Goal and Audience

Before you jump into a storyline, character, or setting, it’s imperative to clearly outline the video objective and identify your target audience. Understanding who you’re speaking to and what you aim to achieve ensures that your message hits the mark and resonates with viewers. 

Figure out the why. Why are you making …