Your guide to aesthetic medical video marketing

Looking better than your competitors has never been more important in the aesthetic medical market. In the UK, cosmetic interventions are now worth £3.6 billion with 90% of them being non-surgical, and with a growing ageing population desiring to stay youthful for longer, there are huge opportunities here.

But with this increased competition, businesses need to up their marketing game to cut through. The power of video to show rather than tell can help your brand stand out in the crowd, and widen your reach and engagement, both organically and through paid content.

In this blog, we’re focusing on the B2C market, offering ideas for video content to let your aesthetic medical business look its best.

Know your audience

As with any marketing campaign, you must know who your audience is. Who are you targeting? Aim at one audience with a piece of content – if you aim at too many people at once, you’ll hit no one.

Once …