Aflac Names Dagger as Agency of Record [Video]

Dagger takes over from Publicis Seattle, which has served as the supplemental insurance company’s creative agency of record since 2016.

According to Dagger, which brought on chief creative officer Al Patton last year, it was named Aflac’s agency of record late last year after serving as the insurer’s social media shop. Dagger has been working with Aflac since 2016 and became its social agency of record in 2018.

“We are ecstatic to extend our relationship with Aflac, a company that has truly driven to adopt a modern media mentality and generate new ways to capture consumer attention,” said Mike Popowski, CEO of Dagger, in a statement. “We’re especially eager to help facilitate Aflac’s offerings across broadcast platforms while continuing to leverage a historic piece of brand iconography in the Aflac Duck.”

Other agencies that Aflac works with include Spark Foundry, Marina Maher Communications, The Bantam Group, …