Behind the Scenes: How Social Media Examiner Does Marketing [Video]

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.

🔔 Subscribe for More Marketing Insights
– https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Ali Kelly
– Website https://smmarketingsociety.com
– LinkedIn https://www.linkedin.com/in/alikelly/

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/behind-the-scenes-how-social-media-examiner-does-marketing
– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/

⏰ Timestamps
00:00 Intro
01:28 About Ali Kelly
10:46 Why Membership Products are Important to Marketers
15:15 The Key Challenges of Growing a Membership
25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership
30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved
39:08 How the Social Media Marketing Society’s Messaging Changed Over Time

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy