Content Marketing Deep Dive: Saddleback Leather [Video]

Welcome to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce examples of great content marketing. We’ll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your content marketing efforts.

This week we’re taking a look at Saddleback Leather. They’re no strangers to content marketing, with some great blog, video, and photo content going back over half a decade.

Here are 3 key insights from Saddlback you can apply right now:

Insight 1: Get Your Customers Involved

Content creation doesn’t have to be a one way street, nor does creating quality content have to mean churning out an endless series of long blog posts.

Saddleback Leather does a great job of getting their customers involved in creating great content around the web that shows off the beauty and quality of their bags and other leather products.

Image credit: Saddleback Leather Facebook Page

Key …