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Elmo stars in mental health PSA following social media trauma dump [Video]

Social Media Marketing

Remember when we all trauma-dumped on Elmo just over a month ago on X, the social media platform formerly known as Twitter?

A rather innocuous tweet from the Sesame Street Muppet asking how everybody was doing spurred a massive response on social media. 

Through thousands of posts and memes, users and brands responded that — for the most part — they were not doing well.

Unbeknownst to the public at the time, the Ad Council was producing a mental health PSA with Sesame Workshop, the nonprofit educational organization that produces Sesame Street, which was released Thursday morning. 

“Hum” is the first of two PSAs the groups are releasing, both in English and Spanish, which focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health. 

The ads represent the latest installment of the Love, Your Mindcampaign the Ad Council developed with the Huntsman Mental Health Institute. The second ad is slated to run during May, which is …

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