Google’s Guide to Success: Navigating Chrome’s 2024 Cookie Policy Changes [Video]

Join us for an enlightening webinar with Andrey Lipattsev from Google’s Privacy Sandbox Partnerships team, as we dive into the significant changes coming to Chrome in 2024 regarding cross-site cookie handling. This pivotal shift not only alters the landscape of online privacy but also opens a plethora of opportunities for site owners, developers, and service providers. Through this session, Andrey will shed light on the upcoming modifications, discussing cookies, new APIs, and innovative tools designed to identify dependencies. Moreover, we’ll explore strategic approaches to leverage these changes to outshine your competition. Whether you’re looking to stay ahead of the curve or keen on enhancing your digital strategies, this webinar is tailored to provide you with insights and tools for success in the evolving digital ecosystem.

What You’ll Learn:

The specifics of Chrome’s 2024 update on cross-site cookie handling and its impact on online privacy and digital strategies.
Insights into new APIs and tooling that will help detect dependencies, preparing your site or service for a seamless transition.
Strategies to harness these changes to gain a competitive advantage, including new ways to engage users and enhance privacy.

Why It Is Important:

In an era where privacy concerns are at the forefront of digital interaction, the upcoming changes to Chrome’s cookie handling policies mark a critical pivot in how we approach online engagement and data management. This webinar is crucial for professionals who aim to not only comply with these new standards but also to innovate their practices to offer superior user experiences. Understanding these changes, the tools available, and the strategies for adaptation will be key to thriving in a more privacy-focused online world. Embracing these developments will empower site owners, developers, and service providers to not just navigate but excel in this new landscape, ensuring their services are both compliant and competitive.