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Hulu reverses course, accepts Texas church’s ad after demand letter [Video]

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PPC Advertising

A Texas church has secured a victory after their local advertisements were initially rejected by Hulu.

Hulen Street Church in Fort Worth had submitted a 22-second ad promoting the church’s Thursday services that had been previously shared on Facebook, Instagram, and Google Ads. 

However, Hulu reportedly rejected the ad twice, writing that it violated their policies on “religious indoctrination due to asking viewers to attend Thursday services.”

Law firm First Liberty Institute announced Wednesday that Hulu has accepted the ads after they sent a demand letter asking for clarification about the company’s ad policy.

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First Liberty senior counsel Jeremy Dys celebrated the company’s quick reversal.

“We are grateful to Hulu for its quick response to our demand letter and for accepting Hulen Street Church’s ad,” Dys remarked in a statement. “In the future, Hulu—and others in Big Tech—could avoid these kinds of conflicts by adopting advertising policies that do not discriminate …

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