Knowledge isn’t power – Sticky Marketing Club [Video]

Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere. In this Vlog, Grant explains that this is no longer the case.

In the 16th century, Francis Bacon is widely attributed with saying the famous phrase ‘knowledge is power’ and that was true in a world of scarcity of information and distribution. But today it’s simply not the case.

Businesses were originally built on the assumption of scarcity. That is, that you had knowledge and products that made you attractive because they couldn’t be got elsewhere.

In today’s world, businesses can no longer use that tactic because there will be other competitors who will supply what they do. Therefore, today it’s not knowledge that is power, it’s shared knowledge that is power.

By showing people what you can do, you build credibility and you …