Range Rover Houses Bring Luxury Experiences to Where SUV Buyers Hang Out [Video]

2024 Marketing Disruptor of the YearLand Rover

Why go to a showroom when a showroom can come to you? The traditional car sales model is dead. Brick-and-mortar shops have evolved to add online shopping and purchase options, meeting customers where they are. One luxury brand is taking that philosophy a step further.

Range Rover House was conceived to court well-to-do owners with a global series of invite-only luxury experiences at some of the world’s top destinations. Multimillion-dollar homes perched on the edge of the Pacific Ocean, Mediterranean playgrounds for the rich and famous, a world-renowned historic English estate and the best ski resorts in the world are among the locales.

“As the proud creators of modern luxury, Range Rover House serves as a platform to provide our clients with a curated lifestyle experience which embodies the Range Rover brand. Through a global platform of over 20 events in some of the world’s cultural destinations, from St. Tropez …