SoundCommerce and Cordial Join Forces to Data-Enable Omnichannel Retailers | PR Newswire [Video]

PacSun Adopts Integrated Solution to Unlock First-Party Data and World-Class Customer Experiences

, /PRNewswire/ — Leading retail data platform provider SoundCommerce today announced a new partnership with Cordial, the marketing platform that powers billions of high-conversion email, SMS, and mobile app messages based on data. PacSun is the first consumer brand to take advantage of the new partnership, launching on Cordial with SoundCommerce data in less than 90 days.

By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities. The collaboration seamlessly integrates SoundCommerce’s intelligent data pipeline, retail data models and business intelligence insights with Cordial’s dynamic customer engagement capabilities, empowering brands and retailers to optimize operations and deliver exceptional experiences across all customer touchpoints.

The new partnership directly enables PacSun CIO-CDO Shirley Gao’s data enablement vision for the lifestyle brand.

“Ensuring an exceptional unified commerce experience across brick-and-mortar stores, eCommerce, and Social Commerce channels is essential …