Categories
Video Content Marketing

Digital Marketing Campaigns For Local Businesses: How To Get Seen Online For The Stuff That Matters [Video]

Try AmpiFire for 30 Days Today!https://go.ampifire.com/YouTubeDemoIf you’re not happy with AmpiFire, we’ll refund you every penny in the first 30 days.Read our blog post on how to promote your business locally and be seen in your target market at https://ampifire.com/blog/promote-your-brand-locally-and-get-seen-in-your-target-market/In this video, you’ll learn how to get your content seen by as many people as possible by going local and helping to specify your amps.And as you know, if you ever feel stuck in the process of creating your Amp campaigns or content marketing plan, just reach out to [email protected] and this community.Learn more about AmpiFire: https://www.ampifire.comFollow us on Facebook: https://www.facebook.com/ampifireJoin the Official AmpiFire Facebook Group: https://go.ampifire.com/FacebookGroupAbout AmpiFire: A content creation and distribution solution that combines our talented 100+ person content writing team, AI and machine learning. We create, refine and distribute 6 content types to hundreds of websites and digital platforms. Each campaign consists of a News Article, Blog Post, Video, SlideShare, Infographic and an Audio Clip

Categories
Video Content Marketing

The Who What Why How of Digital Marketing [Video]

There are many types of digital marketing. These include Content marketing, Email marketing, social media marketing and inbound marketing. Knowing how to apply each is important to ensuring success. Below are some of the most common types of digital marketing. To get started, decide which type of marketing will best suit your needs.Content marketingContent marketing is the practice of creating and sharing valuable, relevant content with your readers. This strategy helps your readers build trust, learn about your industry, and ultimately, buy your products or services. Your goal is to create content that is helpful and informative, and it must engage them to want to know more. Here are some tips for creating effective content marketing:First, set a goal. Every piece of content needs to be related to your business’s goals. Some companies may use content to create brand awareness, establish themselves as thought leaders, or rank highly in search engine results. In any case, it’s critical to define your goal.Email marketingEmail is an integral part of your marketing strategy, and it has been shown to be highly effective at nurturing prospects and converting them into customers. Not only is it effective at nurturing prospects, but it is also a great way to stay in touch with your existing customer base. Keeping in touch with existing customers strengthens their connection with your brand, which increases the likelihood of them recommending your business to friends and family. Besides being an inexpensive form of marketing, email is also easy to set up. You can add a newsletter sign-up form to your website to send regular emails to your growing audience. You can also link your social media profiles to your newsletter sign-up form. Once you’ve added a newsletter sign-up form, you’re ready to go! Social media marketingDigital marketing involves a variety of tools and tactics to promote a brand or business. It includes paid social media advertising that allows a business to appear in front of highly targeted audiences. Social media marketing helps humanize businesses by establishing an approachable persona. In addition to generating website traffic, social media can also help drive leads and revenue. The best social media campaigns are targeted toward the most underserved segments of a consumer’s life, so brands should consider the needs of their demographics when deciding how to use these channels. While social media is one aspect of digital marketing, businesses must not overlook other aspects of the strategy. Inbound marketingInbound marketing has its advantages and disadvantages. It is a great method for promoting a business, especially in the early stages, as there is a limitless audience. Keyword targeting enables businesses to answer questions about their products or industry. Conversion rates are excellent as well. Inbound marketing techniques include keyword targeting, SEO, content/blog strategy, and landing page design. Radio ads may seem intrusive at first, but they are a form of inbound marketing. The people who listen to radio programs have consented to be exposed to these ads and are thus willing to read or listen to them. The same principle holds true for digital billboards and mobile apps. Most inbound marketing techniques utilize the internet. Mobile marketingIf you’re new to mobile marketing, it’s important to know what to look for and how to incorporate it into your overall digital strategy. Many mobile devices differ in size, operating systems, and apps, so you’ll want to optimize for these differences.Data is easy to collect and can be shared, but it’s still not cheap enough to use without thinking. For example, you may not want to collect user data if you don’t have to. Content on mobile platforms has the potential to go viral. Be sure to edit content carefully and use different eyes to help you identify mistakes.Targeting optionsThere are many types of audience targeting available in digital marketing. While DOOH offers advertisers a variety of options, such as the time of day, current weather, and the number of people viewing a billboard, digital marketing can be less specific. Basic demographic data, interests, and job titles are all used to create an audience profile. If you’re an advertiser, the first step in setting up targeted campaigns is to decide on your target audience. Some options are self-explanatory, such as company size and industry. Others can be complex, but the basic concept is the same. -Subscribe to YouTube channel: https://www.youtube.com/channel/UCZzcVdRJv271_Hlebxi6FWgFollow me on social media: https://muckrack.com/scottohirschhttps://twitter.com/HirschScott1https://www.pinterest.com/ScottHirsch1/https://soundcloud.com/scotthirsch1https://www.behance.net/scott-hirsch/https://www.crunchbase.com/person/scott-hirsch-fbcb

Categories
Search Engine Optimization

Surfer SEO Grow Flow Tutorial | It Tells You What To Blog About Next!! [Video]

My coaching clients often say they don’t know what content to create next. They have no idea what keywords to use or which internal links to build for SEO. Now, there’s a solution. Surfer SEO Grow Flow is an AI-powered content optimization tool that analyzes your website, the content already working, and your competitor’s top ranking pages to determine which content to create next. Surfer provides a weekly task list that tells you what content needs edited, which internal links to build (and how), and what content to create next. It just doesn’t get any easier than this.Here are the links to the software I mentioned in this video. As an affiliate, I benefit from purchases made through my links. Surfer SEO: https://bit.ly/31DdSdyJasper AI: https://bit.ly/3NFdPAnGrammarly: https://bit.ly/2WUjmeyVidIQ for Youtube Keywords: https://bit.ly/3zIfbWIBallen Brands: https://ballenbrands.com | 702-917-0755About Lori BallenLori Ballen is a digital marketing strategist and coach with an extensive background in SEO, SEM, PPC, and social media. She has worked with hundreds of businesses to help them grow their online presence and reach their target audience. When she’s not working, Lori enjoys spending time with her family, traveling, and building her family tree. surfer seo tutorial | surfer seo content editor