Turning the Westminster Dog Show Into a Social Media Sensation [Video]

Today, it’s expanded into Westminster Week, held annually at New York’s Madison Square Garden, with contests including the Masters Agility Championship and Masters Obedience Championship that lead up to the main and final Best in Show event that aired this year on Tuesday night. Further social media-based efforts, like the Road to Westminster series, allow the handlers to post content throughout the year as their dogs train and enter other championships, giving audiences the opportunity to follow their favorites year round.

Thanks to this expanded coverage, the dogs themselves have garnered celebrity status. When a wire fox terrier named King won Best in Show, social media nearly exploded with …