Creating regular content efficiently – Sticky Marketing Club [Video]

Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.

This is what Netflix don’t do: Everybody gets together on a Monday and through Thursday they make an episode of House of Cards. Then everybody goes home for the weekend. They put it out on Sunday and everybody reconvenes on the Monday to start again.

There’s two reasons they don’t do it. First of all is inordinately expensive to get all the actors and actresses and camera crew and production team, every single week for weeks on end, while they make the series. And the second problem is if one of the lead actors or actresses are ill, suddenly Sunday comes along and they have to put a sign …