Reframing Reality – Sticky Marketing Club [Video]

When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.

After a lot of research, the pharmaceutical company had a problem.

They’d created the most amazing remedy for flu and colds, but the problem was, it left people drowsy. They gave it to the marketing department and said, we’ve got a problem. We’ve got a product here and although it’s very effective, it makes people drowsy, so it’s not going to work.

The marketing department gave it some thought and they decided to call it ‘Night Nurse’, and they said; ‘It’s a positive. Not only is it a remedy for colds and flu, but it also helps you sleep at night, …